Objective: Rebrand the packaging for a food company that needs a design refresh. Print and assemble the newly designed packaging.
Role: Packaging design, rebranding, logo design, illustration, photography
Qwackers is a local brand that creates adorable, duck-shaped cheddar crackers for children with food allergies and sensitivities. I chose to redesign their packaging to give it a fresh, modern, and playful look. Wanting to incorporate my own illustrations, I created a hand-drawn duck leading a trail of actual crackers (just like real ducklings!) to highlight the product in a fun and engaging way.
For the direction of the Qwackers packaging photography, I approached it from the perspective of my target consumer: a young or middle-aged parent searching for a fun, healthy snack for their kids. I aimed to capture the warmth, playfulness, and everyday comfort they might associate with snack time.
I shot some photos in my living room, using a cozy fireplace video in the background to evoke a relaxed, homey atmosphere. I also photographed the packaging outdoors, inspired by a bright, child-like day in the sun - something that pairs perfectly with a cheerful, tasty snack!
Flat Artwork
