Objective: To fulfill project requirements, create and develop an entire brand identity from scratch. Then, create packaging for a 3 product family for your brand.
Role: Packaging design, brand identity, logo design, illustration, photography
Happy Golden Dog Supplies is a brand I created for my final senior year Packaging Design class project. The brand was inspired by a moment I experienced with my dog, Maggie, on one of the first warm, sunny days of spring. It was simple - we let her off leash to run around the yard, and she started rolling around in the grass with the biggest smile on her face. That was the “lightbulb moment” for me to name my brand “Happy Golden” and center my products around my happy dog, and the simple, everyday moments I treasure with her.
My products for Happy Golden Dog Supplies include the “TRAIL TIDY!” waste bags, “ADVENTURE BOUND!” collar, and “WANDER, RING, REPEAT!” safety bell—each one designed for people who love taking their happy pups on adventures. The brand has a nature-inspired aesthetic, reinforced by a hand-drawn illustration of a Golden Retriever and a custom mountain pattern that ties everything together.
Flat Artwork
