Happy Golden
Objective: Create and develop an entire brand identity from scratch. Then, create packaging for a 3 product family for your brand.
Role: Packaging design, brand identity, logo design, illustration, photography
Tools: Adobe Illustrator, Photoshop
Happy Golden is a brand I created for my final senior Packaging Design class project. The brand was inspired by a moment I shared with my dog, Maggie, on one of the first sunny days of spring. It was simple, we let her off leash to run around the yard, and she started rolling around in the grass with the biggest smile on her face. That was the “lightbulb moment” for me to name my brand “Happy Golden” and center my products around my girl, and the everyday moments I treasure with her.
Meet Maggie! My Golden Retriever and the best model for Happy Golden.
Sketches
These sketches came after first rounds of feedback and helped me refine the hierarchy by breaking up text and illustration more intentionally. I also designed the actual product packaging here as well.
My products for Happy Golden Dog Supplies include the “TRAIL TIDY!” waste bags, “ADVENTURE BOUND!” collar, and “WANDER, RING, REPEAT!” safety bell! Each one is designed for people who love taking their happy pups on adventures. The brand has a nature-inspired aesthetic, shown by a hand-drawn illustration of a Golden Retriever and a custom mountain pattern that ties everything together.
