Objective: Create a short, engaging motion graphics piece that promotes Pringles in a fun, bold, and visually dynamic way. The animation should highlight the playful spirit of the brand while exploring typography, rhythm, and visual storytelling to capture viewer attention and reinforce brand identity.

Role: Motion design

Tools: Adobe After Effects

This is a personal follow-up to a school assignment where I explored playful, brand-driven advertising. Tasked with creating original ads for an existing product, I chose Pringles and designed a social media–friendly campaign concept. Inspired by the ads I was seeing on Pinterest and TikTok, I leaned into an ironically dramatic, over-the-top tone to match the bold flavor of the “Scorchin’” chip line to bring out a cheeky, “ironically sexy” vibe that plays with heat and humor.